We’ve built our service to revolve around you

As you may have noticed, Real Direct isn’t like your average real estate agent. At least not like any real estate agent you have dealt with before.

We’re something different. A simple, fair, low cost alternative to old fashioned real estate agents. We help everyone get a better deal. We have no branches – and because we do everything in person, on the phone or on online – we’re able to pass on those savings so you have more room to negotiate. We call this Real Direct’s negotiation advantage.

At Real Direct customer service is everything

We have built our service to revolve around you for one purpose: to provide the best customer service imaginable.
To ensure we deliver on our promise we offer you a client satisfaction guarantee.

We believe that being real, open and honest is the only way to build trust with our clients. It’s in our DNA and a big part of what differentiates Real Direct from most other agents.

We communicate the way you do. You can talk to us as you would to friends ─ email, text, phone calls, instant messages or face-to face conversations. We believe that good communication in a close relationship is the key to getting the best results.

It also helps that we’re close by, living and working in your area.

Why now?

More than ever before, people are turning to online ‘services’ or ‘advisers’ to help buy or sell homes. In fact, 85% of home buyers say that the internet is the most useful media to buy a home (Nielsen NetRatings 2006).

Is Real Direct a real estate agent like LJHooker or Ray White?

Yes. While we like to do things differently, Real Direct holds a real estate licence and our operations are regulated under the Office of Fair Trading and enforced by the Australian Competition & Consumer Commission (ACCC).

At present we offer services to clients in Sydney Metropolitan Area. Plans are underway to extend the service nationally over the next eighteen months.

Real Direct Pty Ltd ABN 75 095 024 810. Real Direct Pty Ltd has been granted a NSW Real Estate Licence No 1538655.

Real Direct is currently applying for Real Estate Licence in all states of Australia.

Our Story

Our founder Peter Mitrovich has been in Real Estate since 1988, he is a licensed Real Estate and Strata Managing Agent. Peter’s experience is extensive with having owned and operated two Sydney regional Real Estate offices, partnered a Strata Management company, former Share holder/Director a Sydney based Real Estate Franchise group Robert R Andrew A Ásia Pty Ltd and former NSW General Manager for Harcourts Real Estate group.

It is with Peter’s experience and understanding of the Real Estate Industry that the opportunity to offer a new low cost, fair and simple alternative to old fashioned Real Estate service was born. The REAL DIRECT WAY evolved to offer the change in the Industry that the consumers want.

So, OUT WITH THE OLD AND IN WITH THE NEW. (Peter Mitrovich)

The Real Direct Way has taken many years to develop. Our system is designed to be a consumer friendly and human experience.

We’ve always found that there’s something about Real Estate agents that doesn’t make sense. For most of us, buying or selling a home is the most expensive and stressful transaction we ever make in our life. And yet, we have little or no confidence in the people we ask to help us (Readers Digest Professions study for 2008).

“Home-sellers spend as much money on a real estate agent as they do on their car, but many will choose their agent in less than half hour.”

Listening to the voice of the people

When we asked people why, we discovered that most were negative about their experience. Sellers were unhappy about paying excessive commissions for little service; others felt that the marketing fees charged did more to promote the agent’s business than their home. For some, it was dealing with a tricky agent who initially quoted a high price and then conditioned them to sell at a discount. Buyers complained it was the lost weekends house-hunting, paying for pest and building inspections on homes that they didn’t buy, bidding at auctions they didn’t win (and had no chance of winning) and dealing with pushy agents (Your Source Research 2009).

The voice of the people had spoken. Right there and then it was decided to create the first real estate agency built around people and common sense. Our plan was to help people get a better deal by making lifestyle changes easier, less costly and less stressful. Wasn’t that just common sense?

“Nothing astonishes men so much as common sense and plain dealing. Common sense is as rare as genius.” (Ralph Waldo Emerson 1841)

Is Common Sense Really Common?

According to an industry report nearly half of all people hire the first agent they meet.

The Common Sense Declaration

To take a stand against current practices meant having a clearly defined set of our own beliefs. The ‘Common Sense Declaration’ was born. The Common Sense Declaration contained over fifty tangible examples of Real Direct’s radical common sense. Some examples:

• Why maintain an expensive branch network when people are happier to use the internet and phone for real estate services?
• Why pay for a wasteful marketing campaign when almost everybody uses the internet for search?
• Why waste weekends going to open houses when you can go online and watch a video walk-thru to short list?
• Why pay for pest and building inspections on a home that you may not buy?

From the declaration we developed the charter for responsible real estate. It is a written statement which outlines our commitment to clients.

We will never lie to make a sale and we will make sure, that both buyers and sellers are treated fairly, understand the truth and are protected.

If you need more details about our story, email info@realdirect.com.au and we’ll be happy to help.

* Readers Digest Professions study for 2008